In cooperation with global camera brand Canon Korea, the Marianas Visitors Authority (MVA) conducted a mega FAM(iliarization) tour on Rota and Saipan from June 22 to 26, 2016.
The tour was organized to promote and raise awareness of the natural beauty of the Northern Mariana Islands and to attract potential FIT travelers. Thirty five participants in the FAM tour experienced the islands abundant, natural tourism resources and took beautiful landscape pictures of Rota and Saipan, including shoots at Songsong Village Lookout, I Chenchon Bird Sanctuary, Tonga Cave, Teteto Beach, Senbon Yashi, and As Matmos fishing cliff.
Canon, Inc. is a global company with world operations that specializes in the manufacture of imaging and optical products, including cameras, camcorders, photocopiers, medical equipment, and more. Canon’s net annual sales average over $40 billion, and the company employs nearly 130,000 people worldwide.
“I understand all of the members loved and enjoyed our beautiful scenery here in the Northern Marianas, especially shooting the sunset and later the stars at Micro Beach on Saipan and shooting at Songsong Village Lookout on Rota,” said MVA managing director Christopher A. Concepcion.
The group was separated into two teams, the “EOS 80D” team and the “Rota” team.
Each team was given competitive missions, such as best group jump shot in Senbon Yashi and producing a music video using the filming function of EOS 80D. Participants also uploaded photos to their personal blogs and Instagram accounts, providing a great deal of SNS coverage online in Korea.
As a follow-up event, the MVA’s office in Korea will hold a “Marianas Photo Exhibition” at the Canon PLEX gallery in Seoul from July 25 to Aug. 5, featuring pictures taken by the participants. A Marianas’ Best Picture Award will be given at the opening ceremony of the exhibition. To add more excitement to the exhibition and to generate online viral activity via SNS, small-scale Instagram events will be hold onsite.
The FAM tour was also supported by Jeju Air, Rota Resort & Country Club, Aqua Resort Club Saipan, and the Dept. of Public Lands.